WESTMINSTER GREEN INVESTMENTS
WESTMINSTER CITY COUNCIL - STUDIO BLUP
[ SERVICE ]
↦ VISUAL IDENTITY
↦ RAISE AWARENESS
↦ CAMPAIGN DESIGN
[ THE PROJECT ]
Westminster City Council sought a brand identity and campaign design under the 'Westminster Green Investment brand to raise funds. The objective was to inform the public about their plans to transition into a net-zero city and have people donate, £1 million pounds.
I researched the art direction and creative roots of the visual identity for the campaign and brand. The idea was to use iconography to explain the benefits of becoming a net-zero city and the promises the government is making, as well as make it a significant part of the brand identity visually. The video campaign was informative and educational regarding the matter. After the release of the video, Westminster City Council was able to raise the funds in less than a month.