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LANCASTER WELCOME
TO UNCANNY VALLEY
[ SERVICE ]
↦ PLACE BRANDING VIDEO EDITING
↦ ART & CREATIVE DIRECTION
↦ DESIGN
↦ STRATEGY
↦ CAMPAIGN DESIGN
↦ PROBLEM-SOLVING
↦ RAISE AWARENESS
↦ VISUAL IDENTITY
↦ AR FILTER DESIGN
↦ BRIEF & SCRIPT WRITING
[ THE PROJECT ]
DUE TO SOCIAL MEDIA, PEOPLE HAVE BECOME UNSATISFIED WITH THEIR VISUAL APPEARANCE. THEREFORE, I CREATED A PIECE OF ART; A DARK, CAMIDEC DESIGN-FICTION CAMPAIGN THAT PROVOKED A DISCUSSION. TO OPEN THE EYES OF SOCIAL MEDIA USERS TOWARDS HOW SOCIAL MEDIA IS CHANGING THE WAY THEY PERCEIVE THEIR APPEARANCE. AS WELL AS SHOWING A DISTURBING GLIMPSE OF HOW THE ISSUE MIGHT APPEAR IN THE FUTURE.
MAJOR SELF-DIRECTED PROJECT
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