ROGENA SAADALLA
Welcome To Uncanny Valley
Major Self-Directed Project.
Raise Awareness / Problem Dolving / Place Branding Video / Brief Writing / Script Writing / Art Direction / Creative Direction / AR Design
The Challenge
Due to social media, people have become unsatisfied with their visual appearance. Therefore, I created a piece of Design-Fiction that makes a point; to help social media users open their eyes towards how social media is changing the way the users perceive their appearance. As well as providing a perspective of how this issue might look in the future.
Insight
People feel more comfortable with their visual appearance being filtered.
The Solution
Welcome to Uncanny Valley
Promoting a fictional place called Uncanny valley. Where the issue of fake appearance is taken to the extreme to trigger a discussion.
