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LANCASTER WELCOME
TO UNCANNY VALLEY

[ SERVICE ]

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↦ PLACE BRANDING VIDEO EDITING

↦ ART & CREATIVE DIRECTION 

↦ DESIGN

↦ STRATEGY

↦ CAMPAIGN DESIGN

↦ PROBLEM-SOLVING

↦ RAISE AWARENESS

↦ VISUAL IDENTITY

↦ AR FILTER DESIGN

↦ BRIEF & SCRIPT WRITING

[ THE PROJECT ]

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DUE TO SOCIAL MEDIA, PEOPLE HAVE BECOME UNSATISFIED WITH THEIR VISUAL APPEARANCE. THEREFORE, I CREATED A PIECE OF ART; A DARK, CAMIDEC DESIGN-FICTION CAMPAIGN THAT PROVOKED A DISCUSSION. TO OPEN THE EYES OF SOCIAL MEDIA USERS TOWARDS HOW SOCIAL MEDIA IS CHANGING THE WAY THEY PERCEIVE THEIR APPEARANCE. AS WELL AS SHOWING A DISTURBING GLIMPSE OF HOW THE ISSUE MIGHT APPEAR IN THE FUTURE.

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MAJOR SELF-DIRECTED PROJECT 

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