Welcome To Uncanny Valley

Major Self-Directed Project.

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Raise Awareness / Place Branding Video / AR Design / Brief Writing

The Challenge

 Due to social media, people have become unsatisfied with their visual appearance. Therefore, create a Design-Fiction mechanism that makes a point, to helps social media users open their eyes towards how social media is changing the way the users perceive their appearance as well as providing a perspective of how this issue might look in the future.

Insight 

People feel more comfortable with their visual appearance being filtered. 

The Solution

Welcome to Uncanny Valley 

Promoting a fiction place called Uncanny valley. Where the issue of fake appearance is taken to the extreme.