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Welcome To Uncanny Valley
Major Self-Directed Project.

Raise Awareness / Place Branding Video / AR Design / Brief Writing
The Challenge
Due to social media, people have become unsatisfied with their visual appearance. Therefore, create a Design-Fiction mechanism that makes a point, to helps social media users open their eyes towards how social media is changing the way the users perceive their appearance as well as providing a perspective of how this issue might look in the future.
Insight
People feel more comfortable with their visual appearance being filtered.
The Solution
Welcome to Uncanny Valley
Promoting a fiction place called Uncanny valley. Where the issue of fake appearance is taken to the extreme.

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