ROGENA SAADALLA

[ THE PROJECT ]

MAX FACTOR IS BRANCHING OUT INTO SKINCARE WITH THE LAUNCH OF ITS NEW SERUM. WORKING AT STUDIO BLUP, I STRATEGISED A POLISHED INFLUENCER-STYLE VIDEO FOR ONLINE PRODUCT PAGES, FOCUSING ON BRIGHT NEUTRAL SHOTS SHOWCASING PRODUCT APPLICATION AND BENEFITS. I ALSO LED CREATIVE DIRECTION FOR THE SHOOTING DAY, OFFERING THREE STRATEGIC APPROACHES TO MEET THE CLIENT'S GOALS. DEVELOPED STORYBOARDS AND A SCRIPT ALIGNING WITH THE BRIEF. I COLLABORATED WITH A DESIGNER TO DELIVER THE FINAL VIDEO.