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MAX FACTOR MIRACLE PURE SERUM 

[ SERVICE ]

↦ STRATEGY 

↦ ONLINE UGC

↦ CREATIVE & ART DIRECTION

PHOTOSHOOT MANAGEMENT & COORDINATION

[ VIDEO ON BOOTS WEBSITE ]

[ THE PROJECT ]

 

MAX FACTOR IS BRANCHING OUT INTO SKINCARE WITH THE LAUNCH OF ITS NEW SERUM. WORKING AT STUDIO BLUP, I STRATEGISED A POLISHED INFLUENCER-STYLE VIDEO FOR ONLINE PRODUCT PAGES, FOCUSING ON BRIGHT NEUTRAL SHOTS SHOWCASING PRODUCT APPLICATION AND BENEFITS. I ALSO LED CREATIVE DIRECTION FOR THE SOOTHING DAY, OFFERING THREE STRATEGIC APPROACHES TO MEET THE CLIENT'S GOALS. DEVELOPED STORYBOARDS AND A SCRIPT ALIGNING WITH THE BRIEF. I COLLABORATED WITH A DESIGNER TO DELIVER THE FINAL VIDEO. - SARA LOPEZ

 

COTY - STUDIO BLUP  

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