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MAX FACTOR MIRACLE PURE SERUM
[ SERVICE ]
↦ STRATEGY
↦ ONLINE UGC
↦ CREATIVE & ART DIRECTION
↦ PHOTOSHOOT MANAGEMENT & COORDINATION
[ THE PROJECT ]
MAX FACTOR IS BRANCHING OUT INTO SKINCARE WITH THE LAUNCH OF ITS NEW SERUM. WORKING AT STUDIO BLUP, I STRATEGISED A POLISHED INFLUENCER-STYLE VIDEO FOR ONLINE PRODUCT PAGES, FOCUSING ON BRIGHT NEUTRAL SHOTS SHOWCASING PRODUCT APPLICATION AND BENEFITS. I ALSO LED CREATIVE DIRECTION FOR THE SOOTHING DAY, OFFERING THREE STRATEGIC APPROACHES TO MEET THE CLIENT'S GOALS. DEVELOPED STORYBOARDS AND A SCRIPT ALIGNING WITH THE BRIEF. I COLLABORATED WITH A DESIGNER TO DELIVER THE FINAL VIDEO.
COTY - STUDIO BLUP
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