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Max Factor Miracle Pure Serum


Product Launch / UGC video / Filmig / Art Direction

The Goal

Max Factor is branching out into skincare with the launch of its new serum. Max Factor wanted to create a polished, influencer-looking video that would be used on their product pages online. -

I was in charge of the creative direction of the shoot. I provided three routes of how we can achieve the client's expectations. I provided a story bored of what needs to be shot and how, as well as a voiceover script that highlights the key points mentioned in the brief.  

Project Partner: Sara Lopez

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