ROGENA SAADALLA

[ SERVICE ]

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↦ ONLINE UGC

↦ ART DIRECTION

↦ PHOTOSHOOT MANAGEMENT & COORDINATION

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[ PHOTOS ON RETAILER WEBSITE ]

[ THE PROJECT ]

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LANCASTER WANTED TO SHOWCASE HOW THEIR SPF PRODUCTS ARE DEVELOPED FOR ALL SKIN TYPES & GENDERS AND, MOST IMPORTANTLY, REAL PEOPLE. AT THE SHOOT DAY, I INDEPENDENTLY MANAGED THE DAY, DIRECTING THE MODELS AND THE PHOTOGRAPHER; ENSURING THAT WE FOLLOWED THE CREATIVE DIRECTION THE CLIENT HAD AGREED ON AND THAT WE ACHIEVED SATISFYING RESULTS.