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LANCASTER SPF SUN BEAUTY
[ SERVICE ]
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↦ ONLINE UGC
↦ ART DIRECTION
↦ PHOTOSHOOT MANAGEMENT & COORDINATION
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[ THE PROJECT ]
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LANCASTER WANTED TO SHOWCASE HOW THEIR SPF PRODUCTS ARE DEVELOPED FOR ALL SKIN TYPES & GENDERS AND, MOST IMPORTANTLY, REAL PEOPLE. AT THE SHOOT DAY, I INDEPENDENTLY MANAGED THE DAY, DIRECTING THE MODELS AND THE PHOTOGRAPHER; ENSURING THAT WE FOLLOWED THE CREATIVE DIRECTION THE CLIENT HAD AGREED ON AND THAT WE ACHIEVED SATISFYING RESULTS.
COTY - STUDIO BLUP
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