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Korfball
In collaboration with BEAR London

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Identity Design / Branding / Graphic Design / Campaign / Problem-Solving
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The Challenge
Taking a minor sport like Korfball and making it a major sport.
Korfball has no identity. Branding the Korfball sport and campaigning its new identity.
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Insight
Men and Women competing together are Revolutionary.
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The Solution
Always ahead of its time.
Informing people about how korfball is a sport that is ahead of its time and celebrates the gender equality of its brand.
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Project Partner: Zoe Bradley
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Experimenting
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Outcomes
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Exhibition
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Social Media
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