Korfball

In collaboration with BEAR London

Identity Design / Branding / Graphic Design / Campaign / Problem-Solving

The Challenge

Taking a minor sport like Korfball and making it a major sport.

Korfball has no identity. Branding the Korfball sport and campaigning its new identity.

Insight

Men and Women competing together are Revolutionary.

The Solution

Always ahead of its time.

Informing people about how korfball is a sport that is ahead of its time and celebrates the gender equality of its brand.

Project Partner: Zoe Bradley

Experimenting

Outcomes

Exhibition

Social Media