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Korfball
In collaboration with BEAR London
Identity Design / Branding / Graphic Design / Campaign / Problem-Solving
The Challenge
Taking a minor sport like Korfball and making it a major sport.
Korfball has no identity. Branding the Korfball sport and campaigning its new identity.
Insight
Men and Women competing together are Revolutionary.
The Solution
Always ahead of its time.
Informing people about how korfball is a sport that is ahead of its time and celebrates the gender equality of its brand.
Project Partner: Zoe Bradley
Experimenting
Outcomes
Exhibition
Social Media
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