MONEY HEIST CASE STUDY
[ SERVICE ]
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↦ CONCEPT DESIGN
↦ ART DESIGN
↦ FILTER MANUFACTURING
↦ TESTING
↦ UPLOADING AND USING IN INSTAGRAM
↦ ENGAGEMENT DESIGN
[ THE PROJECT ]
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BY EXPLORING THE INTERSECTION OF POPULAR CULTURE AND AUGMENTED REALITY, I CREATED AR FILTERS FOR TRENDING TV SHOWS, SIGNIFICANTLY ENHANCING SOCIAL MEDIA ENGAGEMENT. ONE STANDOUT SUCCESS WAS THE "MONEY HEIST" FILTER, [ WHICH ATTRACTED OVER 1 MILLION USERS WORLDWIDE. ] THIS PROJECT SHOWCASED THE POTENTIAL OF AR FILTERS TO CAPTIVATE AUDIENCES AND DRIVE INTERACTION, DEMONSTRATING MY ABILITY TO LEVERAGE CURRENT TRENDS AND INNOVATIVE DIGITAL EXPERIENCES TO CREATE IMPACTFUL SOCIAL MEDIA CONTENT.
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THE FILTER WAS TRIED BY THE CUBAN SINGER - MALU TREVEJO, WHO HAS 11.5M FOLLOWERS ON INSTAGRAM
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AR FILTER PROJECT
