ROGENA SAADALLA

[ THE PROJECT ]

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THE SWISS PRODUCTION AGENCY BOUTIQ FILMS WANTED TO CREATE A SUB-COMPANY TO ATTRACT AND SHOWCASE ITS YOUNGER GENERATION OF FILMMAKERS FILMMAKERS. THE AGENCY WANTED A STRONG BRAND IDENTITY THAT WAS UNAPOLOGETIC, BOLD, CONFIDENT, AND BIZARRE. OUR BRANDING APPROACH AT STUDIO BLUP WAS A BOLD, EYE-CATCHING 360 BRAND IDENTITY THAT SHOWCASES ITS UNAPOLOGETIC CREATIVES. MY ROLE WAS TO DECONSTRUCT THE BRAND AND FIND IT'S CORE BRAND VALUES. WORKING ALONGSIDE A DESIGNER SIMON KONASZCZUK; I REASURCHED INSPIRATION AND CASE STUDIES THAT LED TO THE ART DIRECTION AND VISUAL IDENTITY OF THE BRAND.