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BOOM
BOUTIQ FILMS - STUDIO BLUP
[ SERVICE ]
↦ BRANDING
↦ RESEARCH
↦ STRATEGY
↦ VISUAL IDENTITY
↦ CREATIVE DIRECTION
↦ WEBSITE DESIGN
↦ SOCIAL MEDIA ASSETS
[ THE PROJECT ]
THE SWISS PRODUCTION AGENCY BOUTIQ FILMS WANTED TO CREATE A SUB-COMPANY TO ATTRACT AND SHOWCASE ITS YOUNGER GENERATION OF FILMMAKERS FILMMAKERS. THE AGENCY WANTED A STRONG BRAND IDENTITY THAT WAS UNAPOLOGETIC, BOLD, CONFIDENT, AND BIZARRE. OUR BRANDING APPROACH AT STUDIO BLUP WAS A BOLD, EYE-CATCHING 360 BRAND IDENTITY THAT SHOWCASES ITS UNAPOLOGETIC CREATIVES. MY ROLE WAS TO DECONSTRUCT THE BRAND AND FIND IT'S CORE BRAND VALUES. WORKING ALONGSIDE A DESIGNER I REASURCHED INSPIRATION AND CASE STUDIES THAT LED TO THE ART DIRECTION AND VISUAL IDENTITY OF THE BRAND.
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