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D&AD Project 

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Problem Solving / Branding  / UI/UX App Design / Identaty Design / Interaction Design /  Product Design

The Challenge

Help people discover everything the BBC has to offer and make them feel that BBC is for them. 

Design a new customer experience or service to help the BBC’s audiences fit the BBC into their daily lives as well as help people discover everything the BBC has to offer.  The target audience is  91% of the UK population.



The BBC has a lot of content for everyone, to the point it became “Overwhelming”.

The Solution

BBC Buddy  

 An artificial intelligence voice-operated app that easily provides the user with the required resources, as well as delivering recommendations. It informs, educates and entertains.

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