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BBC BUDDY
D&AD Project

Problem-Solving / Branding / UI/UX App Design / Identity Design / Interaction Design / Product Design / Art Direction / Creative Direction / Script riting
The Challenge
Help people discover everything the BBC has to offer and make them feel that BBC is for them.
Design a new customer experience or service to help the BBC’s audiences fit the BBC into their daily lives as well as help people discover everything the BBC has to offer. The target audience is 91% of the UK population.
Insight
The BBC has a lot of content for everyone, to the point, it became “Overwhelming”.
The Solution
BBC Buddy
An artificial intelligence voice-operated app that easily provides the user with the required resources, as well as delivers recommendations. It informs, educates and entertains.
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