BBC BUDDY
D&AD PROJECT
[ SERVICE ]
↦ ART & CREATIVE DIRECTION
↦ PROBLEM-SOLVING
↦ BRANDING
↦ UI/UX APP DESIGN
↦ IDENTITY DESIGN
↦ STRATEGY
↦ VIDEO EDITING
↦ PRODUCT DESIGN
↦ SCRIPT WRITING
[ THE PROJECT ]
THE BBC HAS A LOT OF CONTENT FOR EVERYONE. (IT’S OVERWHELMING.) USERS OFTEN ENGAGE VIA A SINGLE TOUCHPOINT OR ‘MODE’ (VIEWING, LISTENING, OR BROWSING), THE CHALLENGE WAS TO HELP PEOPLE DISCOVER EVERYTHING THE BBC HAS TO OFFER AND MAKE USERS FEEL THAT THE BBC IS FOR THEM.
I DESIGNED AN ARTIFICIAL INTELLIGENCE VOICE-OPERATED APP, POWERED BY MACHINE LEARNING. BUDDY IS A FRIEND WHO ENLIGHTENS EACH AND EVERY USER TO DISCOVER THE FULL BBC PORTFOLIO AND NAVIGATE HIM/HER THROUGH IT. BY ENGAGING WITH BUDDY, BUDDY PERSONALISES THE CUSTOMER EXPERIENCE TO HELP THE BBC’S AUDIENCES FIT THE BBC INTO THEIR DAILY LIVES, AS WELL AS HELP PEOPLE DISCOVER EVERYTHING THE BBC HAS TO OFFER. BUDDY INFORMS, EDUCATES, AND ENTERTAINS.